BUSINESS MANAGEMENT

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Business management service

Our core business – is managing our clients’ business. This is typically a ‘Total Business Management’ service covering strategy, sales & distribution, marketing, logistics and support services. Most assignments relate to . . .

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What are the benefits?

Russia holds exciting business opportunity in many areas but the specifics of the market need particularly deep understanding to succeed. Many companies ‘going it alone’ experience a mistake-ridden, expensive learning process. Typical issues relate to trading model, credit risk, human resources, marketing model, licensing and compliance. Red offers . . .

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The four key benefits of
our management model

Accelerated growth

Red

has an in-place team of experienced
management professionals. You need not
invest time in building up the experience.
Less time on setup and organization; more
focus on driving the business.

team

Flexibility

Our model allows rapid expansion of resources
as we allocate from our team or call in expertise from
our partners. Or, if needed, rapid contraction.

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Cost effectiveness

Two aspects.

•

Our in-place expertise means you need not invest
time and expense building up needed expertise.

•

Support is available on an ‘as needed’ basis – either
from our own team or our partners. This includes top
level management, specialist expertise and back
office functions.

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first

Get the model right first time

We have seen many examples of costly errors as companies take a misjudged
approach to the market. We help clients define a powerful and secure
market development model, avoiding the need for costly back-tracking or restructuring.
Note you will have senior level managers leading your assignment.

**The above summary comments are simplifications, but they
express the key strengths of our management model.

How does it work?

A typical TBM (Total Business Management) assignment
follows the following 7 stages.

target
1.

Understanding client ambition and scope to deliver

analytics
2.

Market analysis

destination
3.

Recommendation/ alignment on strategy

file
4.

Operational planning

settings
5.

Management/ support
model setup

rocket
6.

Launch

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7.

Ongoing business management with regular
client progress & planning reviews

Red

local team includes senior managers with large company leadership, functional specialists and back office support personnel. Our support model enables you to draw on the senior management as and when needed (for example for strategy development, key decision points, key customer meetings) rather than bearing this senior cost on an ongoing basis. This approach allows a highly effective business management model.

We do not claim to hold expertise in all areas and for most large projects, we bring in expertise from our network of partners or partner companies. For example, we were appointed by one of the world’s . . .

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Is this model right for you?

All projects begin with an open and frank review of client opportunity/ambition and our capability to deliver this. We are open about what we can and cannot deliver.

Red

has particular sector expertise in FMCG, consumer durables, retail, marketing services and some industrial sectors.

•

Our TBM (Total Business Management) service is typically commissioned by companies that have high ambition for the Russian market but that wish to contain the scale of investment or risk involved.

•

This management model is also particularly effective where clients seek strong support for setup and market entry but wish to develop their own organisation once the business opportunity is proved.

book

No TBM projects are the same and, while we leverage on our existing resources and systems, we strongly individualise our approach.

Contact us for an initial discussion of whether
our management model is the right one for you.

Examples of projects

The list below is a sample of projects to illustrate
the kind of work managed by our team.

• Management of full business relaunch in Russia for
a multinational consumer durables brand. Involved full
closure of existing business and leading a new start
with new business model, team, distribution partners
and growth strategy.

• Managing distribution listing
negotiations with national retail
chains for a well-known Italian
food brand.

• Setup of a Russian wholesale
and distribution operation
for a European supermarket chain.

• Management of a market-leading consumer brand’s
business transition following acquisition. Involved a staged
product rebranding, full distribution reorganization
and new marketing strategy.

• Evaluating, appointing and training regional distribution
partners for an international automotive brand.

• Management of full market launch for a household-name
food brand. Involved agreeing entry strategy, setting up the
organization and distribution model, leading all aspects of
business development.

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